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Nielsen and Sinclair Sign Agreement for Local TV Voter Ratings

New Nielsen Service Quantifies TV's Reach of Key Voter Segments

New York, NY - Aug. 6, 2015 - Nielsen (NYSE: NLSN) announced today that it has signed an agreement with Sinclair Broadcasting Group for Sinclair to license Nielsen's Local TV Voter Ratings for six key political markets.

The agreement will provide Sinclair with Nielsen's new Voter Ratings service, which delivers insights into how voter segments consume local media and quantifies local TV station reach for key voter categories utilizing Experian Simmons® PoliticalPersonas data. Sinclair is licensing the data in six markets that include Washington, D.C., Pittsburgh, Greenville-Spartanburg-Asheville, West Palm Beach, Las Vegas and Richmond, Va. Political ad spending in these markets is expected to be...