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Apple stock gets hit on 'Bendgate'

Shares of Apple were under pressure Wednesday as the sturdiness of the latest iPhone and its software design came under evaluation.

Apple stock ended down 89 cents, or 0.9%, to $101.75 throwing a bit of cold water on the euphoria following the release of the iPhone 6 on Sept. 19. Given Apple’s huge market value — it’s the most valuable company in the U.S. and therefore has huge sway — even a percentage point decline can apply pressure to stocks.

These latest problems with the latest iPhone and its operating system mar the company’s well-groomed image of only releasing products when they’re 100% rock solid.

Video circulating on the Internet shows how the latest iPhone can be bent by applying pressure, not all that greater than might result from the phone being placed in a pair of pants.

Separately, Apple has yanked its update to this mobile phone operating system, called iOS, after widespread reports of problems raging from lost cellular connections and battery drain.

Shares of Apple are still up strongly this year, gaining roughly 27%. Yet the stock is down, along with the market, since the much ballyhooed launch of the latest iPhone.