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Blue Apron Falls After Amazon Files for Meal-Kit Trademark

  • The share slide is latest sign of investor skepticism
  • Blue Apron IPO followed Amazon’s offer for Whole Foods

Blue Apron Holdings Inc. dropped as much as 12 percent after Amazon.com Inc. filed a trademark application for prepared food kits, the latest sign that investors are concerned about newly public Blue Apron’s prospects.

Shares of the meal-kit delivery company sank as low as $6.51, a 35 percent drop since its initial public offering. Amazon Technologies Inc., an Amazon subsidiary, filed a July 6 trademark application for “prepared food kits composed of meat, poultry, fish, seafood, fruit and/or vegetables . . . ready for cooking and assembly as a meal.”

Blue Apron delivers boxes of pre-portioned ingredients and instructions to cook meals at home. The meal-kit company already competes with similar startups as well as grocery delivery services offered by Amazon’s Prime service and Whole Foods Market Inc.’s partnership with Instacart Inc. While tech companies routinely file trademark applications and...


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