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National Pen Drives International Expansion with Oracle

Personalization is built into the DNA of direct marketer National Pen, which supplies 1.2 million small business customers worldwide with customized, branded products. National Pen is using Oracle solutions to serve a growing community of international customers, enabling companies of all sizes to customize consumer and business-to-business (B2B) marketing campaigns.

"Oracle solutions have been critical to the company's rapid expansion," said Dave Thompson, chief executive officer and president, National Pen. "Oracle Commerce and Oracle Marketing Cloud are the cornerstones of our workflow throughout the organization and have enabled us to achieve true e-commerce excellence as a business."

National Pen first implemented the Oracle Commerce solution in 2011 to support its strategy of extending its business offering and market reach with a world-class e-commerce channel.

National Pen has grown its e-commerce business 20 percent year over year, accompanied by a strong bottom line, since launching its e-commerce business using Oracle Commerce solutions. The company has continued to upgrade its...


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