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SeaWorld's Killer Whale Controversy That Won't Go Away

SeaWorld's brand image has continued to suffer since the Blackfish documentary debuted in mid-2013.

The company recently announced changes to its killer whale show in an effort to improve its brand image.

Social chatter around the Blackfish/killer whale story remains very strong.

As all SeaWorld (NYSE:SEAS) investors know, in July 2013, the documentary Blackfish debuted, sparking a controversy about the treatment of killer whales by SeaWorld. Over the next 13 months, SeaWorld's stock lost over half of its value, with customers avoiding SeaWorld parks in increasing numbers. Since then, most of the movement of SeaWorld's stock price can be explained by the hope (or lack thereof) that the company can fix its image and bring back customers.

The national conversation sparked by Blackfish hasn't gone away, and in...


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