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Enphase Energy's Latest Victories In The Solar Electronics War

Summary

Through social media and product awareness, both customers and installers are becoming aware of the simplicity of microinverters verses the older central string inverter solar PV technology.

Cheaper solar panels and solar electronics are making smaller solar PV system sales profitable, something microinverters allow and central string inverters do not allow.

Enphase Energy is lowest cost-of-entry, simplicity, fault-tolerance, modularity, safety and intelligence, and sales increases around the world are testimony to these qualities.

As more and more installers realize the simplicity and ease of installation of an Enphase Energy (NASDAQ:ENPH), solar PV-based microinverter system, more and more systems are coming online all over the world proving Enphase Energy's superiority with their 100% fault-tolerant system - a safe system which generates AC electricity off of the customer's roof and not high-voltage DC. With over 1,000 installers in Australia and New Zealand alone and social media, Enphase Energy's microinverter technology and its superiority over the older central string inverter technology is starting to become known.

The beauty of a micro inverter-based solar system is that it can be designed in segments, meaning a homeowner can buy what their wallet can afford - for example, the material cost for just a 4,200-Watt system is under $5,000 now. Enphase's lowest cost-of-entry mantra is important to understand, and it is helping them win the solar PV storage battle currently taking place in Australia and New Zealand right now! Why must a customer be saddled with a huge up-front cost for a solar PV system? Why can't the customer buy what they can afford now, and have the luxury of being able to add more later, at a lower cost and getting even better technology for the price?

With the old central string inverter - power optimizer solar system technology, the installers want you to buy a huge solar system up-front, basically a 1-time sale, like buying a house. They say that you must do it this way because the central string inverter must be sized to all of the solar panels, and it is the most expensive device in the purchase. Why must it be that way? With the price of solar panels and the inverter electronics getting cheaper and cheaper, small solar system sales actually make sense - there is margin there for the local installers. Microinverters make the small solar sale possible, something that is impossible or not economically feasible with a central string inverter-based solar system.

Some companies like Fannie Mae have understood the negativity of the big solar system and its high cost and have provided a way of moving that cost into the whole home purchase price - it is a good idea, and a single mortgage bill is something the customer can deal with - rather than deal with a SolarCity (NASDAQ:SCTY). The once-in-a-lifetime purchase now including the solar system cost should equate to more solar systems being sold. Still, other companies are offering homeowners even a better option for owning solar like Spruce. No longer is it just SolarCity, Vivint (NYSE:VSLR), Sunrun (NASDAQ:RUN) and other big solar installation outfits in the solar installation picture. It is starting to get more competitive allowing more players, and that is good for solar - more product will sell, and...


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