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Wal-Mart, Costco, Target Lead the Shift to EMV Technology

NEW YORK (TheStreet) -- The race is on for retailers and credit card companies to switch to EMV technology.

EMV stands for Europay, MasterCard (MA - Get Report) and Visa (V - Get Report) - the companies that conceived the safety standard.

"It has been so easy for criminals to gather information off of the magnetic stripe on cards that the industry has moved to this EMV chip," said David Brown, CEO of Atlanta-based Web.com Group (WWWW), an Internet marketing company for small businesses. "The chip contains information, talks to the computer and validates the card."

Wal-Mart (WMT - Get Report) , Target (TGT - Get Report) ...


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