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Applied DNA Sciences and Security Marketing Resource Announce Collaboration Agreement

STONY BROOK, NY, Oct 06, 2015 (Marketwired via COMTEX) -- Applied DNA Sciences, Inc. APDN, -1.65% (twitter:@APDN), a provider of DNA-based anti-counterfeiting and anti-theft technology, product genotyping and product authentication solutions, announced its collaboration agreement with Security Marketing Resource ("SMR"), a California-based marketing and online training organization specializing in the security sector.

The agreement paves the way for over 12,000 U.S. police departments to receive training and certification on SigNature® DNA programs including DNA Home Asset Marking and DNA Forensic Sting Kits. Additionally, the agreement will provide a central Internet portal for over 14,000 U.S. based private security firms to receive SigNature DNA Security training for their employees and field technicians. The Customer Relationship Management (CRM) area of the portal, included as part of this agreement, will allow private security firms across the nation to purchase SigNature DNA Security products for their customers directly from APDN.

Initial roll out and availability of the portal is slated for January, 2016 and will immediately reach an initial market of over 500 private security firms and an estimated 500,000 private security customers related to those firms. U.S. police and law enforcement training and certification will also be available during the initial roll out of the portal.

Greg Rankin, CEO of SMR, stated, "We are very excited to partner with Applied DNA Sciences as we introduce, develop and expand DNA-based applications in the security industry. I have been in this industry since 1987, and cannot think of another...