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Oculus deploys virtual reality hedgehog to lure filmmakers

© Reuters. Handout image from the 3D virtual reality film "Henry"

By Piya Sinha-Roy and Lisa Richwine

BEVERLY HILLS, Calif. (Reuters) - In a Beverly Hills mansion on Tuesday, Facebook-owned Oculus rolled out "Henry," a movie that takes advantage of its virtual reality technology to tell the story of a hug-obsessed hedgehog.

The company's pitch is to lure filmmakers to use the technology and produce content that attracts consumers for the Rift, its virtual reality headset.

Oculus doesn't plan to sell "Henry," the second film from its film division, Story Studios, which employs both video game engineers and former Pixar animators. It is part of a slate of five short animated films that will be created over the next year.

The films use VR technology to immerse viewers in the story. In "Henry," viewers don...