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Google Must Tackle Fake Ad Views Or Face Consequences

Google Inc (NASDAQ:GOOG) has received a warning from Sir Martin Sorrell, chief executive of WPP, that it must find a solution for tackling the problem of fake views of online advertisements. If it does not, the Internet firm will lose marketers, who will shift their focus back towards traditional media such as television and press, says a report from the Financial Times.

"Bots" a major problem for marketers

On Wednesday, there were reports that Google charges advertisers for even those YouTube ad views that it knows were by robots and not humans. YouTube’s fraud detection system is very accurate in identifying whether the ad was viewed by a robot or a human. Sorrell said the clients are become “wary and suspicious.”

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