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Apple Watch Stopped? TAG Heuer Unveils Smartwatch Partnership With Google

On the day that Apple joins the Dow (and juices its volatility), it is a good job analysts have something else to focus on (the TV un-bundling plan) because Apple Watch just found a new 'old' competitor to deal with. As Bloomberg reports, Swiss watchmaker TAG Heuer is creating a smartwatch in partnership with American technology firm Google. While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith. Would you rather - $10,000 iWatch, $10,000 TAG?

 

As Bloomberg reports,

Swiss watchmaker TAG Heuer is creating a smartwatch in partnership with American technology firm Google. The watch is an attempt to compete with devices by consumer-electronics makers, particularly the much-hyped watch by Apple. While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith. One of the questions raised by Apple's $10,000 gold smartwatch is whether users will consider it a luxury item, and wear it for status as well as convenience.

 

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The number of Swiss watch brands adding electronic features has blossomed since Apple joined the battle for customers' wrists. Swatch, Breitling, Montblanc, and Frederique Constant are among those that have entered the fray, with products ranging from a messaging device that clips to a watch strap to a gold-plated watch containing a fitness tracker. TAG Heuer’s smartwatch won’t be made in Switzerland, with the company relying on partners in Silicon Valley and the usual international electronics supply chain instead.

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How lonf before the 'crowd' cries for Apple's exclusion from The Dow?