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Twitter Is Turning Into the World’s Most Interactive TV Network

Following its latest streaming deals, it's safe to say that Twitter's (TWTR) foray into professional live video isn't a mere test or a sideshow, but a major initiative that it's committing substantial financial, engineering and advertising resources towards. And the effort just might boost user growth and engagement in a way that the much-hyped launch of Twitter's Moments feature has apparently failed to.

Today, the microblogging platform announced it will stream out-of-market MLB and NHL games for free once per week, as well as a nightly program created by sports video content provider 120 Sports. Interestingly, the 120 Sports program, known as The Rally, will use Twitter data to "determine live trending topics as well as adding other interactive elements for instant conversation and analysis of the moments that matter most to sports fans."

Twitter is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust...


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