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Starbucks: Transformer Of The Coffee World 0 comments

Starbucks Corporation, the name that comes to everyones mind every time one thinks of coffee. The Company buys and roasts high-quality coffees, along with handcrafted coffee, tea and other beverages in addition to a wide array of fresh food items, through company-operated stores.

With its roots in Pike Place Market, where the company opened its first retail location back in 1971, the company has expanded to now having over 23,000 stores in 68 different countries around the globe. The first Starbucks store outside that U.S. was opened in Tokyo, Japan back in 1996. To date the company now has over 1,000 in the country. Currently, the company operates more than 1,700 stores in China, over 870 outlets in 15 Latin American marketsand around 800 stores in the U.K. through international partners.

The Company sells its goods and services under several different vanities including Teavana, Tazo, Seattle's Best Coffee, Evolution Fresh, La Boulange and Ethos. The Company has four operating segments: Americas, which is inclusive of the US, Canada, and Latin America; Europe, Middle East, and Africa (EMEA); China/Asia Pacific (CAP) and Channel Development. The Company sells Starbucks and Seattle's Best Coffee roasted whole bean and ground coffees, Tazo teas, Starbucks VIA Ready Brew, and other coffee and tea related products to...