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Diageo Half-Year Earnings Review: What Lies Ahead

Leading alcoholic beverage manufacturer Diageo (NYSE: DEO) recently reported its earnings for the first half of fiscal year 2015. The company has had a tough calendar year 2014 with declines in bottom line growth. Overall performance remained disappointing with year on year decline in earnings. Worldwide trends in the alcoholic beverages market have not been in favor of the company. Economic slowdowns in China, Russia and the European economy in general have weighed on Diageo's performance during the year. The company has a diverse range of drinks on offer and worldwide trends in markets for alcoholic beverages have not been in favor of most of them. Diageo's stock market performance in 2014 has also been relatively poor, the company's share prices have fallen 14% over the course of the year, with the stock's performance being a lot worse than the average performance of the S&P 500. Diageo's shares are currently trading near the $118 mark. The company's share prices were near decade high levels at the beginning of 2014. The company's stock had gained considerable momentum over the course of the previous decade but trends in 2014 are…