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Sears to Offer Its Appliances on Amazon

  • Retailer will also integrate its devices with Alexa technology
  • Agreement helps Sears cope with a shift toward e-commerce

Sears Holdings Corp. kicked off its biggest rally in almost two months after agreeing to sell its Kenmore appliances on, a reassuring sign for a retailer that’s been rattled by e-commerce upheaval.

In addition to offering the Kenmore lineup on Amazon’s site, Sears will integrate its smart appliances with Alexa -- the tech giant’s speech-activated assistant. That means the company’s air conditioners and other devices will respond to voice commands.

The announcement brings fresh hope that Sears can adapt to a rapidly shifting retail landscape. Department-store chains have been hard hit by sluggish mall traffic and online shopping. By teaming up with Amazon, Sears brings new life to its more-than-century-old Kenmore name and opens up a new sales channel.