Sara K. James
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Burberry x LINE - Cartoon Anna Wintour, Cara Delevingne and more on LINE

Burberry is never one to shy away from trends, especially not those of the technological kind. Albeit being a nearly two-century old fashion house, the British label has firmly rooted themselves as a technological powerhouse in the realm of high fashion, where technology isn’t always fully embraced. Now, Burberry is once again exercising its prowess in social media in a collaboration with Japanese messaging app LINE. Beloved all around Asia, LINE has over 181 million active users worldwide, with a cache of adorable characters that can be used as stickers in messages. Out of the 10 billion messages sent everyday in LINE, approximately 1.8 billion of them are stickers, most of which are purchased. Other brands such as Coca-Cola, Dior, Uniqlo, Clinque, and even celebrities like Taylor Swift and Paul McCartney have been quick to adopt LINE to share campaigns and direct messages to fans, but Burberry will be the first fashion company to fully immerse itself in the world of LINE. The collaboration will see Anna Wintour, Cara Delevingne, Christopher Bailey and Mario Testino get the cartoon treatment, while they mingle with LINE’s Brown and Cony characters in a set of stickers and other exclusives. Check out the video above, and make sure to download the LINE app to use the stickers, which are available now, as well as stream Burberry’s live fashion show at London Fashion Week, February 23.

Source:VOGUE