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Is Barbie dead?

Mattel investors say goodbye and Barbie says hello. But I do know why Mattel investors say goodbye. Sales are slumping.

There are few plot details about "Toy Story 4" -- which is coming out in 2017. But if Disney and Pixar want the movie to be realistic, they should get rid of Barbie, Ken and the Fisher-Price Chatter Phone.

Mattel owns those brands. And demand for them is slipping. Kids just aren't playing much with those toys anymore.

Barbie sales plunged 16% in 2014. Fisher-Price sales were down 13%.

Even American Girl, the brand that's supposed to help soften the blow from the decline of Barbie, may have peaked. Its sales were down 3% last year.

The only major Mattel brand to report growth last year was Hot Wheels -- and they only rose 3%.

How much worse can it get? But there may be some signs of hope. Mattel reported its latest quarterly earnings after the closing bell Thursday.

matttel hasbro stock

Although revenue fell from a year ago and Mattel (MAT) posted a loss, sales topped forecasts and the loss wasn't as big as expected. Barbie sales stabilized and Mattel shares soared 8% in after hours trading.

But Mattel's stock is down nearly 20% this year and has fallen almost 40% from its high in the past...


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