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ErosNow Announces Entry Into Malaysian Market With Partnerships With Maxis and U Mobile

LONDON, Apr 28, 2016 (BUSINESS WIRE) -- Eros International Plc EROS, +2.76% (“Eros”), a leading global company in the Indian film entertainment industry, announced today that ErosNow, its digital over-the-top distribution service, has entered the Malaysian market with two partnerships with leading telcos; Maxis Berhad and U Mobile. With these partnerships, ErosNow becomes the only Indian OTT platform to penetrate the growing Malaysian market.

With a population of over 30.5 million [1] and over two million people of Indian origin [2] , demand for Bollywood and Indian language content has seen exceptional growth. The country’s locations and scenery have been increasingly featured in Indian films, from Bollywood to regional and South Asian cinema, adding to local appeal and interest in the genre.

As part of the partnership with Maxis, ErosNow will be included within a range of Maxis’ prepaid and postpaid data plans, offering various promotions to the telco’s subscribers. ErosNow’s premium bundled services will provide subscribers with access to some of Bollywood’s most popular movies, music, TV content, upcoming originals and much more.

The deal with U Mobile also enables the telecom’s pre- and post-paid customers’ access to ErosNow’s premium subscriptions, offering an extensive library of thousands of films, music, television shows and originals. U Mobile will enable its customers to stream a wide variety of entertainment available on ErosNow without data charges through its proprietary service, Video-Onz [TM] .

The popularity of VOD and OTT platforms has been growing in Malaysia, a...