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Apple can’t sell its new watch in Switzerland because some Swiss guy registered the trademark ‘Apple watch’ and ‘Apple jewelry’ 30 years ago

Apple can use some its liquid assets to purchase as many trademarks as needed.

After trademark troubles which hit both the iPhone in the USA and the iPad in China in the past, Apple’s Watch is now facing a similar issue – in Switzerland.

“Precious metals and their alloys and goods in these materials or coated therewith, not included in other classes, or jewellery, jewellery, stones precious stones, watches and timepieces.”