Avery Schumer
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Avery Schumer in Stocks for Real Men,

5 Reasons To Own Apple Heading Into 2016

Apple Inc. shares are down 5 percent in the last six months, amid significant volatility.

FBR & Co’s Daniel H. Ives maintained an Outperform rating on the company, with a price target of $175.

Ives mentioned five predictions that could propel Apple's growth story in 2016 and “carve out a new chapter for Cook as he looks to transform/expand this golden consumer brand.”

Ives enumerated five key predictions for Apple that would likely fuel Apple's growth story in 2016:

  1. iPhone sales could beat Street’s initial estimates for FY16, backed by robust 6s sales with a boost from legacy 6 upgrades
  2. Streaming TV to be announced in 1H16, which could open up “a major "game-changing" opportunity for Apple to penetrate the consumer living room”
  3. China will be a $100 billion market opportunity for Apple on the iPhone front, “remain white hot despite macro fears,” and comprise the company’s biggest geographic region by late 2017
  4. iPad Pro sales will help reverse the negative tablet trend witnessed over the last year, with success in the enterprise market, and represent 15 percent of Apple's revenues, up from the current ~10 percent
  5. Apple's electric car endeavor, code-named Project Titan, will “gain steam by continuing to hire cutting-edge auto industry experts and dedicating significant R&D and potential technology acquisitions in the next-generation auto arena down the road.” This could make this initiative a 60-70 percent possibility by 2020.