Reginal Thomas
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Hasbro Is On The Rise

Despite earnings in the second quarter falling short of analysts expectations the nations second biggest toy manufacture Hasbro (NASDAQ:HAS) showed earnings of $0.29 per share for the three months period on revenue totaling $766.3 million. Even though their earning reports fell short of expectations, there is plenty of good news to go around for toy maker. 

Hasbro showed solid gains of 19% and 43% each in its games and girls units. Its pre-school side saw a 4% increase.  The only decline came  from its boys segment, where sales fell 35% as the company lapped against last year’s releases of Avengers and Spiderman movies and Transformers in 2011.
The company and Walt Disney Co. (NASDAQ:DIS) on Monday also said they are expanding their merchandising relationship to extend Hasbro’s global rights to Disney’s Marvel characters as well as for Star Wars. This is great news for Hasbro because Disney is slated to add new installments to the Star Wars franchise.