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Amazon Gets Serious About Its Reviews With a New Lawsuit

As an online marketplace, Amazon relies heavily on reviews to win over the trust of consumers and ensure that they know what they're purchasing ahead of time. If a product from a third-party merchant has a five-star review, a consumer can feel comfortable that said product will arrive as expected.

The flipside of the equation, though, is that a false review can easily skew a consumer's perspective. And this risk is something that Amazon (AMZN - Get Report) is fighting heavily against in a new lawsuit against 1,114 people Amazon claims has been posting false reviews on its site.

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Amazon filed the lawsuit on Friday...