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Buffalo Wild Wings Renews NCAA® Sponsorship


Buffalo Wild Wings®, Inc. announced today that it has renewed its partnership with the NCAA. An Official NCAA Corporate Partner since 2013, the renewal designates Buffalo Wild Wings as the “Official Hangout for NCAA Sports,” spanning NCAA March Madness®, NCAA Men’s and Women’s Final Four® and all individual Championships, and includes marketing, media and activation rights surrounding all 90 NCAA Championships. Buffalo Wild Wings’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports.

To further cement its position as the “official hangout” for collegiate sports fans, Buffalo Wild Wings is sponsoring 23 colleges and universities through partnerships with Learfield and IMG, which include University of Michigan, Duke University, University of Alabama and University of North Carolina, among others.

“Buffalo Wild Wings’ heritage is deeply rooted in collegiate athletics and our relationships with the NCAA and 23 schools offer even more opportunities to connect with college sports fans in our restaurants, on television and across digital and social platforms,” said Sally Smith, Chief Executive Officer of Buffalo Wild Wings. “With rights across all NCAA Championships, we’re able to offer our fans the ultimate game-day experience, no matter their favorite college sport or team.”

NCAA Renewal

The NCAA sponsorship includes media rights to help extend Buffalo Wild Wings’ presence across NCAA and Championship broadcasts, on-site exposure at all Championships and NCAA-related events, and marketing rights surrounding NCAA March Madness, NCAA Men’s Final Four, NCAA Men’s College World Series® and other National Championships. Buffalo Wild Wings will also create various promotions and ticket giveaways that allow its more than 1,100 restaurants in the United States to bring college sports to life for fans in local markets.

The renewal also enables Buffalo Wild Wings to leverage its partnership locally when the 2019 NCAA Men’s Final Four takes place in Minneapolis, MN.

“We’re extremely pleased that Buffalo Wild Wings has decided to...