Matthew Waterman
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Matthew Waterman in Brand Power,

Chipotle Knew Their Food Was Dangerous Beforehand

Chipotle Mexican Grill (CMG), knee deep in a scandal from shutting down over 40 restaurants due to E.Coli outbreaks, turns out they already knew that their food was dangerous. The quote above is found in the "risks" section of their last annual report. Way to go, organic food advocates. 

Chipotle closed up $2.25 today to $617.23.