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Apple Hires BlackBerry Talent With Car Project Turning to Self-Driving Software

  • Dan Dodge, former CEO, founder of QNX, joined Apple this year
  • Bob Mansfield took over cars initiative with emphasis on tech

Apple Inc. has hired the former head of BlackBerry Ltd.’s automotive software division as new leadership at the iPhone-maker’s car team places increased emphasis on developing self-driving technology, according to people familiar with the project.

Dan Dodge, the founder and former chief executive officer of QNX, the operating system developer that BlackBerry acquired in 2010, joined Apple earlier this year, the people said. He is part of a team headed by Bob Mansfield, who, since taking over leadership of the cars initiative -- dubbed Project Titan -- has heralded a shift in strategy, according to a person familiar with the plan.

The initiative is now prioritizing the development of an autonomous driving system, though it’s not abandoning efforts to design its own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than build a car itself. An Apple spokesman declined to comment.

Apple has hundreds of engineers working on car design and has been targeting a release as soon as 2020. That goal has been affected by multiple departures, technical delays and confusion regarding the direction of the project, according to people with knowledge of the efforts.

Tapering demand for the iPhone, which accounts for more...


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