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Twitter May Benefit on Traffic Surge From Democractic Debate

NEW YORK (TheStreet) -- For all the restructuring that Twitter (TWTR - Get Report) just announced, sending about 8% of its workforce packing, one major part of its business was left wholly untouched: ad sales. Confidence in this crucial department heading into the tweet-storm of tonight's Democratic debate could spell a windfall for the ailing micro-blogging site.

"Twitter wasn't doing much in terms of advertising during the last election cycle, and now it's getting bigger and bigger," Michael Pachter, research analyst at Wedbush Securities, said over the phone. "Election ad buyers know the audience on social media is...


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