Natalie Parkinson
All posts from Natalie Parkinson
Natalie Parkinson in Natalie Parkinson,

Yahoo and Yelp to Form Strategic Partnership

Yahoo! Inc. (NASDAQ:YHOO)  users may see Yelp, Inc (NYSE: YELP) reviews more prominently featured in the coming weeks as a result of a newly formed strategic partnership between Yahoo and Yelp.   While the terms of the deal were not confirmed as representatives from Yelp and Yahoo were unavailable for comment, a source who spoke under conditions of anonymity confirmed the partnership after attending a Yahoo employee meeting. 

According to the Wall Street Journal, this partnership is "likely to differentiate" Yahoo searches from that of competitors Bing by Microsoft Corporation (NASDAQ: MSFT) and Google (NASDAQ:GOOG).  It is rumored that Yelp reviews will augment the existing Yahoo Local search results. 
Will this latest step help Yahoo become the #1 search engine?