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Barilla Makes Use of Cisco’s Internet of Everything

SAN JOSE, California, Sept. 16, 2015 -Barilla Group, the makers of Barilla brand pastas and sauces, is embracing the Internet of Everything (IoE) to provide consumers the ability to trace the entire chain of production for the ingredients in their food, from where it was grown to how it arrived on the store shelf. Barilla worked with Cisco, Penelope S.p.A. and NTT DATA to implement a new technology platform called Safety for Food (S4F). Powered by the software ValueGo®, the platform enables consumers to scan a QR code on the back of limited edition Farfalle Pasta and Tomato and Basil Sauce packages to easily access a website that tells the story of the specific production batch, through a detailed analysis of all major phases of the supply chain. Consumers can find the limited edition Barilla pasta and sauce packages at the Coop Supermarket of the Future, part of the Future Food District at EXPO 2015 in Milan.

ValueGo® , developed by Penelope S.p.A, is the core system of the Safety for Food project, with specific agri-food vertical features for compliance checking, tracking and tracing of all food information along the entire supply chain and for building a 'digital passport' for food products.

'The Internet of Everything changes the way we farm, produce, distribute and consume food; making it more transparent and therefore safer,' said Agostino Santoni, CEO of Cisco Italia. 'The Safety for Food initiative aims to provide a global database of food products and greater traceability of agricultural food production, according to international standards on food safety, quality and origin of raw materials. We are thrilled to be part of such an important initiative that is improving consumers' lives by using IoE technologies to help solve real world issues as important as food transparency and safety.'

By scanning the QR code on the back of the Barilla packages, consumers can follow the path of the pasta they will eat from the ground to the grocer. For example, consumers can follow the package from the durum wheat field to learn where and how it was cultivated and...


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