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Google's Reorganization Under Alphabet: A Move To Prevent 'Genericization?'

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Google Inc. NASDAQ:GOOGL, Google Inc. NASDAQ:GOOG - Google's Reorganization Under Alphabet: A Move To Prevent 'Genericization?'

New York Times columnist James "Jim" Stewart published an article on Thursday titled 'Even in the New Alphabet, Google Keeps Its Capital G,' in which he argued that the key reason behind Google Inc GOOGL 0.42% reorganizing its business under Alphabet could be that it wants to prevent 'genericization' of its...


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