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Red Robin Brings Back Berserker X Burger for Limited Period

Casual dining restaurant company, Red Robin Gourmet Burgers, Inc. RRGB is re-launching the new Berserker X Burger - inspired by the film X-Men: Apocalypse - just ahead of its release on May 27. This burger will be available in U.S stores for a limited period only, till Jun 5 2016.

The burger contains sriracha onion straws, tasty aioli, Cheddar cheese and spicy pickles served on a special-edition X-marked brioche bun. The latest limited time offering is a part of its ongoing Burgers and a Movie platform, which enables guests to win a free movie ticket upon buying a $25 limited edition X-Men Apocalypse-themed gift card.

This burger has been in demand for three years and the release of the X-Men movie is the ideal time for its re-launch according to the company.

Red Robin Gourmet Burgers has been undertaking several brand revitalization initiatives including menu innovation, improving food presentation and introducing a better customer service platform to drive revenues. The company continues to launch a variety of salads, appetizers, desserts and adult beverages as well as kids’ meals. The company also focuses on promotional offers and limited period offerings. Its marketing strategy involves driving traffic with everyday value advertising of premium burgers, appetizers, beverages and desserts.

Red Robin currently carries a Zacks Rank #3 (Hold).

Better-ranked stocks in the same industry are Dave & Buster's Entertainment, Inc. PLAY, Restaurant Brands International Inc. QSR and BJ's Restaurants, Inc. BJRI. While Dave & Buster's and Restaurant Brands International sport a Zacks Rank #1 (Strong Buy), BJ's Restaurants has a Zacks Rank #2 (Buy).

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BJ'S RESTAURANT (BJRI): Free Stock Analysis Report
 
RED ROBIN GOURM (RRGB): Free Stock Analysis Report
 
RESTAURANT BRND (QSR): Free Stock Analysis Report
 
DAVE&BUSTRS ENT (PLAY): Free Stock Analysis Report
 
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