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McDonald’s Seeks to Out-Latte Starbucks in Coffee War

One of the McDonald’s top priorities is boosting “coffee-driven visits,” according to a document laying out the company’s 2014 to 2016 U.S. strategy.

Kevin Newell exhorted franchisees to deliver “a gold-standard cup of coffee with every visit” earlier this month.

McDonald’s is battling fast-food chains, coffee sellers and even convinence stores hawking breakfast as cash-strapped Americans eat out less. 
 McDonald’s same-store sales fell 1.4 percent in the fourth quarter; profit barely budged.