Noodls.com
0
All posts from Noodls.com
Noodls.com in Noodls.com,

News Corp To Acquire Social Video Ad Platform Unruly

News Corp To Acquire Social Video Ad Platform Unruly

  • Unruly Connects Leading Brands With Massive Global Audiences
  • Tracks Video Shareability To Predict Virality For Advertisers
  • Unruly's Global Platform To Accelerate News Corp's Digital Transformation

New York, NY - (September 16, 2015) - News Corp announced today that it has agreed to acquire Unruly Holdings Limited ("Unruly"), a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world.

"Unruly is a feisty and creative company with a start-up sensibility that fits perfectly with our own approach to developing businesses in the digital age. The acquisition will serve as a catalyst for our brands, helping to extend our expertise in the digital and mobile video area, whether through the fast-growing realtor.com® in the US, Fox Sports in Australia, News America Marketing, HarperCollins Publishers, or our market-leading mastheads around the world. Unruly complements our traditional editorial and commercial expertise with contemporary insight into how people read, watch, buy and sell in the digital era," said Robert Thomson, Chief Executive of News Corp.

"We have a track record of acquiring businesses with unique capabilities, allowing them the freedom to do what they do best, while providing a global platform to accelerate their growth and realize their potential."

Led by Unruly's three co-founders, it will operate as a separate business unit, reporting to Rebekah Brooks, Chief Executive of News UK. Unruly will continue to work with its existing roster of global advertisers and publishers and collaborate with News Corp businesses around the world.

"We have always been pioneers in our field, so combining the formidable reach and resonance of our titles with their cutting-edge technology and video expertise will help accelerate our growth in this digital age," said Ms. Brooks. "We look forward to working with one of Europe's most highly regarded tech teams to create new premium video inventory for our News UK mastheads and other businesses, and to provide advertisers with best-in-class brand solutions across all platforms. "

Founded in 2006, Unruly is a video distribution platform and a pioneer in tracking video sharing and delivering verifiable video views via paid media across mobile, desktop and tablet devices. With its powerful data set of 2 trillion video views and sophisticated targeting capabilities, the company uses historical sharing behavior to predict the potential for video ads to go viral across all digital touch points.

Unruly's suite of advertising products includes:

  • ShareRank - proprietary technology that is able to predict the virality of videos across social and digital media. ShareRank can also inform the changes that need to be made to video content in order to improve the number of times a video is viewed, liked and shared.
  • In-Feed advertising - a mobile-first, video ad format that dynamically adapts to the unique look and feel of news feed formats. Leveraging Unruly's ViewPlay technology, the ad...

More