“Expecting” Fiber One’s (NYSE: GIS) latest campaign is on the cusps of being really funny and pretty gross. Business Insider reports that video shows a what seems to be a pregnant man going through the perceived woes of pregnancy, from counting down to the days until the baby arrives to the cravings and emotional ups and downs. When he is about to go into labor, he heads into the bathroom leaving his concerned wife outside. However, the man comes out with a flat stomach, insinuating that the baby bump was really not a baby at all, but something that Fiber One can help with. Depending on the viewer, this commercial could go either way.However, in the end it does it’s job effectively showcasing the benefits of eating fiber. Watch it for yourself to see what side you're on. For more business and consumer news, click here.