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Alphabet Shares Could Top $1,000 in Year, Barron’s Says

Google-parent Alphabet is in the sweet spot as ad spending shifts to digital media and, in particular, mobile.

Google’s parent Alphabet is on track for a big year, Barron’s says. A continued shift to digital advertising, plus a big push in the public cloud could push Alphabet shares over $1,000 sometime in the next 12 months, Barron’s writes in its latest issue. That’s a gain of 20% from the current price.

The key is that Google, along with Facebook, dominates digital ads, so the growth should largely benefit those two stocks. Mobile ads...