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HTC is selling its remaining stake in headphone maker Beats Electronics

HTC is selling its remaining stake in headphone maker Beats Electronics LLC for $265 million.

Quite surprised to see this happening. What was the undermath of this deal? Beats Electronics has created a strong image and the price tag for its products is high enough. Lots of loyal customers and people who are eager to try, why has HTC decided to dispose this asset?

Has anybody tried it? What is so special in this "Monster Beats"?