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Amazon Fire TV Epic Fight With Google Chromecast and Apple TV Has No End In Sight

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NEW YORK (TheStreet) -- The streaming set-top box wars are in full force. And even though Amazon's (AMZN - Get Report) latest Fire TV has some massive improvements over the first generation model, it's too soon to call a winner here.

Amazon was kind enough to give me a review unit and after opening and setting it up, it's easy enough to see the improvements over the first-generation model. The most obvious is the inclusion of Alexa, which Amazon is seemingly positioning as the heart and brains of its ecosystem.

Much like Apple's (AAPL - Get Report) Siri, Alexa, first introduced on the Amazon Echo, is a voice-controlled assistant. On the Fire TV, Alexa allows you to ask for weather, sports scores, traffic and...


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