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3 Brands Successfully Selling the California Lifestyle

With its booming technology scene and natural wonders like Yosemite, California has a lot to offer.

Throughout the years, many brands have established themselves as quintessentially Californian, meticulously weaving aspects of the state's vibrant culture into their marketing efforts and design aesthetics. They want to associate themselves with the state's history of innovation and entrepreneurship.

Apple (AAPL) , Tesla (TSLA) , and Vans epitomize these efforts. The tech giant, electric car manufacturer and casual shoe maker have imbued their marketing with a California imagery and vibe. They have made the design of products that might otherwise go overlooked feel relevant and cool. That has helped build brand loyalty that translates to growth.


Apple is such a widely loved brand that it's easy to forget about the electronics...