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Franklin Electric Announces the 75th Anniversary of Its Little Giant(R) Brand

FORT WAYNE, IN, Apr 27, 2016 (Marketwired via COMTEX) -- 2016 marks the 75th Anniversary for Little Giant(R), a leading worldwide brand of plumbing, HVAC, dewatering, utility and a variety of other pumps. Little Giant, a Franklin Electric FELE, +0.65% company, originated in 1941 when a plumber named R.M. "Doc" Wolfe found a solution to the quality challenges he faced with evaporative cooling pumps. The Little Giant Vaporizer was born and was considered the first electric motor-driven submersible pump of its kind on the market. Shortly thereafter, the Little Giant Vaporizer Company was created in Oklahoma City, Oklahoma, where 15 employees manufactured submersible vaporizers for evaporative coolers.

"Little Giant products and people have been an important addition to the Franklin family," said DeLancey Davis, Franklin Electric Vice President and President of North America Water Systems. "Little Giant has provided a terrific base business in the wastewater, HVAC and outdoor living channels, and holds strong brand recognition with key areas of distribution in each of these markets. Much of this can be attributed to consistent product introductions, innovations, and a loyal customer base that has continued to make Little Giant their brand of choice for 75 years. The Little Giant brand was built on dedication to quality and availability and is a testament to our loyal employees who put their craftsmanship into every Little Giant product to support our customers' craft. We are truly grateful to our ideal collection of employees, customers, and business partners who have teamed together for 75 years to make Little Giant the leader it is today."

After World War II, Little Giant purchased an aluminum die-casting machine and started taking on die-casting contractor work in the 1940s to further increase sales and personnel expertise. By 1950, this expertise had grown so much that the...


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