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Why Coach Loves Mickey Mouse and Soon, Felix The Cat and Pac-Man

Plastering cute retro characters such as Snoopy and Mickey Mouse on handbags and backpacks seems to be working out rather well for Coach (COH) .

So much so, it will continue its relatively new strategy of collaborating with iconic characters to drive sales. The company tells TheStreet it will launch a collection of Pac-Man inspired handbags and accessories exclusively at outlets this fall. Come spring 2017, it intends to debut a collection featuring Felix the Cat at its full price retail...


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