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Whole Foods’ Turnaround Plan: More Rewards, Lower Prices

Whole Foods has been struggling to grow sales for the past two years as competitors have caught up to the healthy food trend. The company said its sales at existing stores fell 2.8% in the latest quarter, the latest in a string of declines.

But late Wednesday, Whole Foods said it’s got a plan to turn itself around. If successful, the company thinks its earnings and same-store sales (sales at existing stores that have been around at least a year) could return to growth next...


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