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J.C. Penney, Kohl's, and Macy's Must Suck It Up and Call Amazon or Risk Dying, Ex-Amazon Exec Says

Amazon (AMZN) has brought retailers to their knees but they need to pick themselves back up and ask the e-commerce giant for help, according to a former Amazon executive.

"They will have a challenging future if they don't embrace Amazon," said Brittain Ladd. "They need to have the courage to be bold and reach out to Amazon and say, 'How do we work together?'" Ladd left Amazon in May for family reasons after working there for two years, first as the senior manager of strategy and expansion for AmazonFresh and then as the senior manager of Amazon Global Logistics for the Special Projects unit.

Rather than trying and failing to beat Amazon, traditional retailers like Kohls Corporation (KSS) , J.C. Penney Co. Inc (JCP) , Gap Inc (GPS) and Macy's (M) should be figuring out how they can leverage Amazon's platform for their own gain, Ladd explained. "That's what will determine the winners and losers -- who decides to work with Amazon," he said about...


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