Retirely
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Retirely in The things you own end up owning you,

Supermarket chain ordered to pay $8.9 million to MIchael Jordan for using his name. “No one — whether or not they’re a public figure — should have to worry about their identity being used without their permission”

Finally, Michael Jordon’s finally seeing some real money. He’s donating the proceeds from this judgement to Chicago charities….

“I’m pleased with today’s verdict,” Jordan said in a statement. “No one — whether or not they’re a public figure — should have to worry about their identity being used without their permission. The case was not about the money as I plan to donate the proceeds to charity. It was about honesty and integrity. I hope this case sends a clear message, both here in the United States and around the world, that I will continue to be vigilant about protecting my name and identity. I also hope the size of the monetary reward will deter others from using someone else’s identity and believe they will only pay a small penalty.”

Hmm. Tell that to the Northwestern players who were trying to unionize, in part, to prevent this very thing.
I guess NCAA players don’t count. You can use their name all you want.

“I’m so used to playing on a different court,” Jordan told reporters outside the courthouse.