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Target's Cartwheel News Shows How Tech-Savvy This Retailer Is


This week, discount retailer Target (TGT - Get Report) said it is expanding its popular Cartwheel mobile app to include manufacturers' coupons. The move has the potential to improve the shopping experience for Target customers and increase brand loyalty. It also shows Target is working hard on the tech front and may be getting closer to launching its own mobile wallet technology.

Previously, the successful Cartwheel app allowed for only Target-offered discounts and primarily on store-brand items. Average discounts were small -- about 5%. With the Cartwheel expansion, Target has teamed up with Quotient (formerly, a third-party digital coupon provider.

Target's new service, which is currently being tested, will integrate the app...