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Meredith Digital And The Trade Desk Launch First-Ever Programmatic Shopper Marketing Media

NEW YORK, Nov. 3, 2016 /PRNewswire/ -- Meredith Corporation (NYSE: MDP;, the nation's leading media and marketing company serving 102 million unduplicated U.S. women and three out of four Millennial women, has partnered with The Trade Desk, Inc. (TTD), a global technology platform for buyers of advertising, to launch the first-ever digital programmatic solution for digital shopper marketing.

Pilot campaigns executed by Meredith and The Trade Desk delivered significantly higher performance, including up to 19 times (19X) return on advertising spend and significant in-store sales lift across multiple retailers. The results were measured by Nielsen SimTest technology.

"At Meredith, we reach millions of grocery shoppers every day who are about to step foot into a store, and we have first-party data that gives us unique insight into their grocery shopping behavior," said Chip Schenck, VP of Data & Programmatic Solutions at Meredith Digital. "Helping advertisers leverage our data and deep audience insight, alongside their own data, to target shoppers at different points of their journey is the next phase of data-driven marketing."

At launch, The Trade Desk will have exclusive access to...