From its highs at $60.97 (after opening at $60), Ferrari has crashed over 16% and broken below its IPO prices today... Or put another way... As no lesser market expert than Bob Pisani explained on the day of Farrari's IPO: But what about Ferrari? The pressure on it is not nearly as intense. It's a different story. 1) After a poor third quarter, the markets have improved in October, so while buyers are picky, the timing is clearly better than a month ago; 2) Ferrari is profitable; and 3) Ferrari is a unique product with one of the most recognizable brand names in the world, and something else: it oozes sexiness. How sexy is a 16% loss? Charts: Bloomberg