Royal Caribbean Cruises Ltd. ( - ) operates as a global cruise and vacation company. Given the strength and diversity of its brands and itineraries, this cruise operator has successfully captured the potential and repeat cruise vacationers.
The company’s North American products and Asia itineraries have been performing strongly over the past few quarters. Also, the company’s decision to invest in the fast-growing Chinese cruise markets is commendable. Going forward, strong booking and demand trends, ship and technological innovation, capacity growth, along with various profit-generating initiatives are expected to drive growth.
However, higher marketing and promotional spend along with increased cruise costs has been hurting margins. Further, lingering global...
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