Moses Annenberg
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Google Says The Rainbow Bagel Is Fading Away

Earlier this year, the rainbow bagel went viral in a massive way — and everyone lost their minds.

The rainbow bagel — which has been sold by the Bagel Store in Brooklyn since the 1990s — is a visual marvel that looks like magic and tastes like a plain bagel. Reactions on Instagram range from, "Oh my lord Jesus Christ my mouth is watering," to "They look like a unicorn had diarrhea."


Google Trends

"It reached its peak really fast as a social media phenomenon that created lots of buzz and lines around the block, but search interest is showing that its popularity is already starting to wane," Google spokeswoman Evan Barbour told BuzzFeed News. "People are looking for the next big rainbow thing, or something else entirely."


BuzzFeed News has reached out to the Bagel Store for comment.


Every food craze eventually peters out, but at this rate, rainbow bagels may never outdo the king of all food fads: the Cronut, chef Dominique Ansel's famous croissant-doughnut hybrid that spawned historic lines when it launched in 2013.

Google Trends data

Don't worry rainbow bagels, we love you just the way you are. Don't ever change.

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