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What Gap Could Do to Make Itself Fashionable Again

NEW YORK (The Deal) -- Since late March, investors have shown their displeasure with Gap's (GPS - Get Report) offerings, slashing the stock from its 52-week high of $43.90 per share to $31.70 at Tuesday's market close-a nearly 27.8% decline.

And justifiably so, as comparable-store sales have slipped during that time. For the second quarter, same-store sales, a measure of a retailer's health, were down 2% at Gap as a whole. That trend continued in August, during which same store sales again declined 2%.

The one exception in Gap's lineup is Old Navy, which posted positive comparable-store sales, likely because shoppers are...


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