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Google's Alphabet Ties Everyone To A 'More Singular Cause'

Google Inc. NASDAQ:GOOG, Google Inc. NASDAQ:GOOGL - Google's Alphabet Ties Everyone To A 'More Singular Cause'

Google Inc GOOG 0.5% GOOGL 0.19% is shaking things up by forming a holding company (officially known as Alphabet) that will contain all of the firm's divisions. Google CEO Larry Page referred to it as a collection of companies.

That collection could prove to be the most effective way for Google to evolve.

"Google's ingenuity is good for our clients, but it also lights up other media partners' innovations and growth," Chris Paradysz, founder of PM Digital (a full-service marketing agency), told Benzinga. "We love the intense focus on their key growth area. It brings organizational passion and intellectual horsepower."

Paradysz said that Google has brilliant minds "across all levels, from low to high."

"This move gets everyone tied to...


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