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Asian expansion is no quick-fix for Netflix

Netflix is spending big on global expansion, especially in Asia, but the strategy is unlikely to boost the dire performance of the streaming giant's international unit anytime soon.

Having entered its first Asian market—Japan—only last month, Netflix has already announced plans to roll out services in Singapore, Hong Kong and Taiwan by early next year. China and India could also be on the radar. Last month, reports emerged that Netflix may form a strategic partnership with mainland conglomerate Dalian Wanda Group, the world's largest cinema chain operator, while the Times of India wrote in July that Netflix would enter Indian markets in 2016.

Netflix streaming is currently available throughout the Americas, as well as Australia, New Zealand, the United Kingdom, Sweden, Germany, France, Finland, Ireland and the Netherlands.

But Tuesday's third-quarter earnings report revealed just how much these existing international operations were hurting the firm: outside of the U.S., losses more than doubled to about $68 million from $31 million a year ago, and Netflix expects...